Latest SEO Articles
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How To Apply E-E-A-T To Your Site & Boost On-Page SEO
Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever.
Automattic Terminates 16% Of Workforce
Automattic terminates 16% of the workforce on top of the 8% that resigned six months ago
How DoorDash Became Huge Starting With A $10 Domain Name
DoorDash co-founder shares three insights that can be used to build a stronger digital brand and improve search visibility
How To Identify Migration Issues Quickly Using AI
Streamline your work by using the AI prompts provided to quickly find migration issues and ensure all aspects are addressed before launch.
Google Explains SEO Impact Of Adding New Topics
Google’s Danny Sullivan explained what to expect, from an SEO perspective, when a site starts publishing on a completely new topic
Google On Negative Authorship Signal And Mini-Site Reputation
Google’s Danny Sullivan used the metaphor of a mini-site to illustrate how Google might split the topical site reputation within a site
Google’s Martin Splitt: JavaScript-Loaded Images Can Be Indexed
JavaScript-loaded images can be indexed, Google’s Martin Splitt confirms. Learn common indexing issues and best practices to ensure your JS images appear in search.
Ask An SEO: If I Am Not An SEO Expert, Is It Better For Me To Start An Agency?
Should you open an agency as a beginner in SEO? Find out how it affects your competitiveness and client attraction.
Data Shows Google AIO Is Citing Deeper Into Websites
Google AIO trends are making it increasingly important to keep older content relevant, fresh, and indexed
Google On Scaled Content: “It’s Going To Be An Issue”
Google’s Danny Sullivan says it doesn’t matter how the content is scaled: “It’s going to be an issue.”
Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes
JavaScript SEO problems can hurt search rankings, warns Google’s Martin Splitt. Learn how error pages, geolocation requests, and rendered HTML issues impact indexing.
Google Cautions SEOs & Creators About Filler Content
Google’s John Mueller cited the newly updated Quality Rater Guidelines when affirming that filler content is problematic for page quality
Using Local Business Partnerships And Collaborations To Build Authority And Visibility
Find out how local business partnerships can boost your authority, making it easier to connect with local customers effectively.
Google Confirms You Can’t Add EEAT To Your Web Pages
Google’s John Mueller said that EEAT isn’t something that SEOs can add to websites
A Guide To Enterprise SEO Strategy For SaaS Brands
Transform your SaaS model with an enterprise SEO strategy that focuses on sustainable growth and consumer engagement.
Unlock Local SEO: Online Review Trends Broken Down By Industry
Join us and dive into data-backed strategies from GatherUp’s analysis of tens of thousands of businesses to uncover the real impact of online reputation management.
Google Says They Launch Thousands Of Updates Every Year
Google’s John Mueller confirmed at Search Central Live NYC that they launch nearly 5,000 updates every year
Google Shares Valuable SEO Takeaway About Quality Raters Guidelines
Google’s John Mueller’s overview of the quality raters and the guidelines they use carries a subtext that’s valuable for SEO
Google Revisits 15% Unseen Queries Statistic In Context Of AI Search
Google’s John Mueller discussed why the ‘15% of queries unseen’ statistic remains the same despite AI search changes
Q2 SEO & AI Update: How To Track & Optimize AI Search Performance
Watch our in-depth webinar on-demand, where we’ll explore how SEO professionals and B2B companies can effectively navigate changes.
Google Affirms AI Is Not Replacing Search – Search Central Live NYC
Google’s John Mueller said Search is not going away, but acknowledged that AI is changing many things, requiring adjustments
Google’s SEO Tips For Better Rankings – Search Central Live NYC
Google’s Danny Sullivan shared what small independent sites can do to improve their rankings.
Google Completes March 2025 Core Update Rollout
Google completes March 2025 Core Update rollout after two weeks of implementation across search results worldwide.
Top SEO Shares How To Win In The Era Of Google AI
Jono Alderson proposes a radical rethink of content strategy to compete against AI and win in Google Search
A Guide To Enterprise-Level Migrations (100k + URLs)
Avoid traffic loss during enterprise site migration by implementing an organized approach and involving key stakeholders in the process.
AI Crawlers Are Reportedly Draining Site Resources & Skewing Analytics
AI bots from OpenAI and others consume massive bandwidth, affecting analytics and server resources for websites worldwide.
The Top SEO Podcasts For 2025
2025’s top SEO podcasts offer opinions, thought leadership and deep dives into search marketing, analytics, and industry trends.
The Shift To Zero-Click Searches: Is Traffic Still King?
What are zero click searches and why do they matter? Discover their significance and effects on digital marketing strategies.
Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil
Although current Googlers say Google cares about the web ecosystem, an ex-Googler says sending traffic to publisher sites is a necessary evil
Checking In: Where Are We With The Google Lawsuits?
Google lawsuits may change the search engine’s dominance in search and ads. AI competition and political shifts could impact your traffic. Here’s what to know.