How to make your SaaS platform indispensable for SMBs

Ginny Marvin is the Ads Product Liaison at Google, where she serves as a key bridge between the advertising community and Google’s product teams. With extensive experience in digital marketing and advertising, Ginny plays a crucial role in communicating updates, insights, and best practices to help advertisers maximize the effectiveness of their campaigns on Google platforms. Known for her deep understanding of PPC and paid media, as well as her ability to translate complex technical information into actionable insights, Ginny is a respected thought leader and advocate within the digital advertising space.

Purna Virji is a globally recognized content strategist and Principal Consultant for Content Solutions at LinkedIn. Based in Philadelphia, she previously led global learning and thought leadership programs at Microsoft and is an award-winning former journalist. Named the 2019 Search Personality of the Year by the U.S. Search Awards, Purna has been featured in publications like The Drum and Adweek. She is a sought-after keynote speaker at international conferences and the author of "High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective."